NANNING, CHINA — September 17, 2025 — Cambodia highlighted its growing export potential and cultural identity at the 22nd China-ASEAN Expo in Nanning, Guangxi Province, with a vibrant national pavilion showcasing over ten types of Geographical Indication (GI) products and other high-potential exports.
The Cambodian National Pavilion was officially inaugurated by H.E. Vongsey Vissoth, Standing Deputy Prime Minister and Minister in Charge of the Office of the Council of Ministers, representing Prime Minister Samdech Thipadei Hun Manet. The opening ceremony was attended by several senior Chinese officials, underscoring the importance of Cambodia-China relations in trade and investment.
Pavilion Inspired by Preah Sihanouk Province
This year’s pavilion, spanning 160 square meters, was designed to reflect the natural beauty and economic promise of Preah Sihanouk province, a coastal region known for its tourism and trade potential. The design featured Khmer architectural elements and sea-wave motifs that captured the province’s lush blue coastline and vibrant culture.
The creative concept aimed to symbolize Cambodia’s openness to investment and trade, especially in sectors such as tourism, agriculture, and cultural industries.
GI and High-Potential Products on Display
The exhibition highlighted a diverse range of Cambodian GI and export products, including:
- Kampot pepper
- Kampong Speu palm sugar
- Mondulkiri honey
- Kampot-Kep salt
- Koh Trong pomelo
- Takeo giant prawns
- Koh Kong stone crab
- Powdered prahok
- Swiftlet nests
- Cambodian rice, silk, silverware, and cashew nuts
The pavilion also offered immersive cultural experiences through traditional art performances, short video clips, and promotional materials that reflected Khmer culture, the friendliness of the Cambodian people, and the country’s investment potential.
Recognition and Diplomatic Engagement
Cambodia’s pavilion has consistently drawn praise in past expos, having won multiple awards including:
- Excellent National Pavilion Award (2016)
- Best National Pavilion Award (2018)
- Best Pavilion Design in Line with the Expo’s Theme (2019)
- Elegant National Pavilion Award (2023, 2024)
This year, the pavilion once again garnered high-level attention. Chinese Vice President Han Zheng, along with other senior Chinese officials, paid a personal visit to the Cambodian booth, where they were warmly received by H.E. Vongsey Vissoth.
Promoting Trade and Investment
The Cambodian Ministry of Commerce and other national institutions see participation in the China-ASEAN Expo as a key platform for expanding exports, attracting foreign direct investment, and promoting Cambodia’s GI-labeled and agricultural products in regional and global markets.
The strong turnout and high-profile visits to the pavilion signal increasing interest in Cambodian products and cultural diplomacy, strengthening the nation’s position in the China-ASEAN economic corridor.
